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Meet brilliant

The AI sales expert for ecommerce

Install in Shopify Speak with the team

Guide better, sell more with AI everywhere

Break down the barriers of chatbots with AI assistance that lives across your whole store, not just in a chat bubble.

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Featured Products
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Electronics
Premium Wireless Headphones
★★★★★(5.0)
€299Add to Cart
Wearables
  • Questions
  • Compare products
  • See similar
  • Combine with
  • Create packs
Smart Watch Series 5
★★★★★(4.0)
€399Add to Cart
Fashion
  • Questions
  • Compare products
  • See similar
  • Combine with
  • Create packs
Designer Cotton T-Shirt
★★★★★(5.0)
€49Add to Cart
Accessories
Minimalist Laptop Bag
★★★★★(4.0)
$79Add to Cart
Furniture
Ergonomic Office Chair
★★★★★(5.0)
$449Add to Cart
Electronics
Portable Bluetooth Speaker
★★★★★(5.0)
$89Add to Cart

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Try 'summer accessories'

Designer Linen Shirt

€49.95
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Size: M
Why you'll love it +AI Summary
  • Fresh, breathable linen fabric
  • Light, comfortable cut for everyday wear.
  • Perfect for beach, city or getaways.
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Powered by brilliant
Embedded into the experienceNot hidden in a corner.
Aware of shopping contextProducts, intent, and behavior in real time.
Designed to drive purchasesNot just answer questions.

Brilliant helps guide customers from discovery to decision.

SEARCH

Find the right product instantly

Keyword search slows people down. Brilliant understands natural language and images, so shoppers can describe what they want or upload a photo and get relevant results right away.

ANSWER

Remove doubts before checkout

Unanswered questions kill momentum. Brilliant answers instantly and summarizes what matters, helping shoppers move forward with confidence.

COMPARE

Choose the
best option

Too many choices create friction. Brilliant compares products and highlights the differences that actually matter, making decisions feel simple.

CREATE PACKS

Discover what
goes together

Most journeys stop after picking one item. Brilliant suggests complementary products, smart combinations, and entire packs to complete the purchase.

12x
more conversions
+28%
avg. order value
−68%
bounce rate
3x
longer sessions

Powerful
enough to sell.
Flexible
enough to trust.

Go live fast, define how AI represents your brand, and continuously improve performance through every customer interaction.

Set up in minutes

Install on Shopify, sync your catalog, and start guiding shoppers immediately.

Shape how it behaves

Customize how Brilliant looks, sounds, and behaves across your store.

Learn from every conversation

Turn conversations into insights about intent, friction, and buying opportunities.

Guide beyond barriers

Offer guidance by chat or built into your store in any language, at any time.

Let your customers shop
the brilliant way

Install in minutes. No developers needed.

Install in Shopify Speak with the team